Romita Majumdar And Urvi Malvania

Stories by Romita Majumdar And Urvi Malvania

Why IT firms are riding high!

Why IT firms are riding high!

Rediff.com   22 Jan 2019

From acquiring creative agencies, to setting up onsite innovation centres and turning around BFSI with entirely new digital offerings, 2018 had seen the IT industry going from initial lows to new highs.

TCS looks at India to chip in more as cost of executing onshore projects spikes

TCS looks at India to chip in more as cost of executing onshore projects spikes

Rediff.com   19 Jan 2019

Under its Agile business model, the company has started using its off-shore base up to the extent of 90 per cent which, along with several other measures, will benefit its operating margins, said Chief Operating Officer N Ganapathy Subramaniam.

Lessons brands can learn post Pandya-Rahul fiasco

Lessons brands can learn post Pandya-Rahul fiasco

Rediff.com   14 Jan 2019

India has a history of successful mascots. The adorable Amul Girl has been gracing hoardings with topical punch lines. And Maharaja, launched way back in the 1940s, continues to represent the Air India with a new look since 2015.

Season 10: Indian Idol did well; KBC didn't

Season 10: Indian Idol did well; KBC didn't

Rediff.com   12 Jan 2019

In 2018, KBC failed to make it to the top 5 shows list, Indian Idol featured on the same thrice.

Regional languages rule TV!

Regional languages rule TV!

Rediff.com   5 Jan 2019

The four south Indian languages grew by 7% while regional languages within the Hindi speaking markets (such as Bhojpuri, Bangla, Marathi, etc) grew by 26%.

Are the Khans finished at the box office?

Are the Khans finished at the box office?

Rediff.com   1 Jan 2019

'It was a rare year when all three Khans -- Shah Rukh, Aamir, and Salman had a release each -- failed to deliver.' 'The performance of their films at the box office reflected the dwindling magnetism of the star when it came to getting people to the theatres.'

Airtel, Vodafone to lose 50 mn users

Airtel, Vodafone to lose 50 mn users

Rediff.com   30 Dec 2018

These customers will be unable to meet the lowest recharge requirements for Jio, meaning they will either exit the market or migrate to BSNL/MTNL.

1 month breathing space for Trai order

1 month breathing space for Trai order

Rediff.com   29 Dec 2018

All distribution platforms can move their subscribers to the new framework by February 1.

What Trai order will mean for TV watching

What Trai order will mean for TV watching

Rediff.com   28 Dec 2018

The Trai order is expected to change how consumers pay for cable or DTH services. This will result in disruption within the TV viewing market.

Hackathon major plans to set up US ops in 2019

Hackathon major plans to set up US ops in 2019

Rediff.com   8 Dec 2018

While HackerEarth has clients and developers globally, the US consists more than a third of the revenue stream, and plans to ramp it up to 60 per cent of the total share.

Bollywood gets savvier with trailer debuts

Bollywood gets savvier with trailer debuts

Rediff.com   7 Dec 2018

Trailers are key to the way an audience perceives a movie and hence a big part of the lifecycle of a movie.

Anil Ambani all set to sell RCom's spectrum to Jio

Anil Ambani all set to sell RCom's spectrum to Jio

Rediff.com   4 Dec 2018

Supreme Court had asked the government to issue RCom a NoC for spectrum sale to Reliance Jio Infocomm by December 9 if it furnishes a corporate guarantee of Rs 1,400 crore

2.0 collects Rs 600 mn on day one

2.0 collects Rs 600 mn on day one

Rediff.com   1 Dec 2018

Trade estimates pegged the Hindi version collection at Rs 210 million -- a commendable performance for a dubbed film.

Brands show no frenzy for Ind-Aus series

Brands show no frenzy for Ind-Aus series

Rediff.com   30 Nov 2018

The India-Australia series comes at the end of the calendar year, in a quarter when most brands are close to the end of their advertising budgets.

Emotix, a Mumbai-based startup launches personal robot for kids

Emotix, a Mumbai-based startup launches personal robot for kids

Rediff.com   29 Nov 2018

The robot can hold long conversations, track the child's mood and is controlled from an app on the parents' smartphone

Coming soon: The Pro Volleyball League

Coming soon: The Pro Volleyball League

Rediff.com   29 Nov 2018

'For the first couple of years, it is about building the league.' 'We are positive that the quality of matches will attract eyeballs.'

Ayushmann charges Rs 15-20 cr for ads!

Ayushmann charges Rs 15-20 cr for ads!

Rediff.com   29 Nov 2018

'He resonates more with the youth which is always something brands want.'

How Voda Idea readies to fight rivals

How Voda Idea readies to fight rivals

Rediff.com   23 Nov 2018

The management plans to invest Rs 27,000 crore in 2019-20, supported by savings of around Rs 14,000 crore that it expects to come from synergising operations of merged entities.

Why Harmanpreet, Mithali, Smriti don't get ads yet

Why Harmanpreet, Mithali, Smriti don't get ads yet

Rediff.com   21 Nov 2018

When brands look at cricket, India's male cricketers are an obvious choice.

Democrats' win in US mid-terms opens a door of hope for IT firms

Democrats' win in US mid-terms opens a door of hope for IT firms

Rediff.com   21 Nov 2018

With Democrats having an upper hand in US Congress, the Donald Trump administration will find it difficult to come up with any future legislative changes with regard to visa regulations.